Customer Relationship Management
Customers are the core of any business, and so is managing the relationship with them. Our domain expertise in Customer Relationship Management ranges from business leads management or customer interfacing planning to end-to-end relationship management, from marketing to delivery of service or product.
Our CRM consulting brings our experience in aligning your CRM process with stated business objectives, leveraging the power of technology to make it more effective. This involves defining or optimizing CRM workflow and applying right trends and technologies into the overall solution. Our consulting helps you answer some of the following issues and key questions:
- What are or should be your CRM objectives?
- SWOT Analysis
- ROI Objectives
- How do we align CRM objectives with overall business objectives?
- CRM interfaces with other areas
- Key Process Areas in CRM
- Extent of Business Analytics and Business Intelligence Capabilities
- Are there any gaps in our CRM process?
- Workflow Modeling
- Gap Analysis
- Constraint Analysis
- Remodeling CRM Strategy
- Do we need end-to-end CRM or should we focus on specific objectives first?
- Verification and Validation
- Trade-off evaluation
- What are the CRM industry trends we need align ourselves with?
- Licensed Software vis-a-vis Subscription-based Software-as-a-Service
- Reporting vis-a-vis Analytics vis-a-vis Intelligence
- What are the key technical attributes of our CRM?
- Flexibility for customization
- Web 2.0
- Service Oriented Architecture
- Best suited tenancy model
- Should we buy an off-the-shelf CRM product or develop our own application?
- Vendor Analysis
- ROI revisited
Holistic approach of our consultants helps you in defining and architecting the right solution that your business needs for managing and sustaining growth.
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